As a fan of typography, the work of Herb Lubalin and Avant Garde magazine I wanted to share what I had learned about the colorful past of the magazine’s namesake font. Many of the people associated in the tale are personal heroes of mine, but if you are a bit of a design geek, I think you’ll find it’s quite an amazing story.
After years of following a trail of images I finally know more about one of my personal icons of design…and how close it came to disappearing. Today Jim Schachterle posted about Gastrotypographicalassemblage, Lou Dorfsman’s typographic masterpiece. Together with Herb Lubalin and Tom Carnase, Dorfsman created the largest typographic monument in existence for a wall in the CBS cafeteria. After many years of neglect, The Center for Design Study is now working hard to restore this piece of American design history. Look and learn.
